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Last Updated: September 18, 2026
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In this video, the cognitive scientist Laurie Santos (Yale University) explains the phenomenon of Ever wondered why smart business leaders, even the best of the best, fall for irrational Welcome to our channel where we explore fascinating topics related to In this video, we're going to talk about the What if a completely meaningless number could change what you think something is worth? In 1974, psychologists Amos Tversky ... You're in a negotiation. Before you can speak, they throw out a number. Suddenly every The first number you see can quietly change what feels expensive, reasonable, generous, or absurd. That If you enjoy the content of this video, this is just a short clip from the much longer series that goes through 21 of our most common ... Have you ever wondered why the first price a car salesman mentions suddenly makes every other offer seem a "bargain"?
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