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Last Updated: September 18, 2026
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On January 11th at National Retail Federation (NRF), Sundar Pichai announced Join the Rank Expand Academy ⤵️ skool.com/rank-expand-academy ⤵️ Join the 1% Ecom Club⤵️ ... This is where ecommerce is heading: ChatGPT already helps millions of people find what to buy. Now it can help them buy it too. We're introducing Instant Imagine an AI agent that can find the perfect product, answer fit questions, verify inventory in real time, and securely complete a ... 00:00 – What is UCP & AI shopping 00:22 – Live demo: AI agent shopping for cookies 00:55 – The core idea behind We aren't just building a cool Shopify feature — we're establishing the open language for how AI participates in 00:00 Introduction — what UCP is and why everyone's talking about it 03:16 What " Google's Universal Commerce Protocol
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